2012 Holiday Shopping: Faculty Experts
The first ads have hit the airwaves, retailers have already decorated for the holidays and soon radio stations will be playing the best of the season. But what can we expect this holiday season? Will the lagging economy keep consumers from spending? What tricks do retailers have up their sleeve to entice buyers? And how can those weary salespeople deal with the stress of working during the holidays? Faculty experts from the Michael J. Coles College of Business are available to offer insights for your holiday shopping stories. Here is a list of professors and their area of expertise:
Randy Stuart, assistant professor of marketing
Holiday shopping; retail sales
Tyra Burton, senior lecturer of marketing
Black Friday shopping; online sales; gaming and entertainment; sale of Apple products
Deborah Lester, professor of marketing
Advertising; promotion; online sales; digital and mobile
770-423-6469(o)
Terry Loe,associate professor of professional sales; director, Center for Professional Selling
Negotiating a sale; understanding salespeople; how salespeople deal with holiday stress
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678-797-2017(o) |
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