2012 Holiday Shopping: Faculty Experts

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The first ads have hit the airwaves, retailers have already decorated for the holidays and soon radio stations will be playing the best of the season. But what can we expect this holiday season? Will the lagging economy keep consumers from spending? What tricks do retailers have up their sleeve to entice buyers? And how can those weary salespeople deal with the stress of working during the holidays? Faculty experts from the Michael J. Coles College of Business are available to offer insights for your holiday shopping stories. Here is a list of professors and their area of expertise:

 

Randy Stuart, assistant professor of marketing

Holiday shopping; retail sales

rstuart@kennesaw.edu

770-423-6477

 

 

Tyra Burton, senior lecturer of marketing

Black Friday shopping; online sales; gaming and entertainment; sale of Apple products

tburto13@kennesaw.edu

678-797-2050

 

 

Deborah Lester, professor of marketing

Advertising; promotion; online sales; digital and mobile

dlester@kennesaw.edu

770-423-6469(o)

 

 

Terry Loe,associate professor of professional sales; director, Center for Professional Selling

Negotiating a sale; understanding salespeople; how salespeople deal with holiday stress

tloe@kennesaw.edu

678-797-2017(o)