Team of three MBA students to compete at global idea-to-product competition in Sweden


A team of Kennesaw State University students will face off against 17 other student teams at the prestigious 9th Annual Idea to Product (I2P) Global Competition to be held in Stockholm, Sweden, Nov. 17-19.  The competing teams come from leading universities throughout the world, including Imperial College (U.K.), Keio University (Japan), Monterrey Tech (Mexico), RWTH Aachen University (Germany), the Stockholm School of Entrepreneurship (Sweden), Purdue University, Texas A&M University and the University of Texas at Austin.

KSU’s team is comprised of three Coles College of Business MBA students.  It is being advised by Charles Hofer, Regents’ professor of strategy and entrepreneurship at the Coles College of Business.

The Coles College of Business students –– Jay Brown, Joyce Bone and Nedko Hristov ––  are developing a technology company, SoVerse, that creates websites targeted to the needs of small businesses with limited budgets.  SoVerse’s automated website development process can create hundreds of new, inexpensive, easy-to-use websites a day each with more features and greater reliability than the sites created by other website developers. SoVerse’s market potential is huge since most of America’s 29 million small- and medium-sized businesses do not have a current Web presence, the skills needed to develop a sophisticated website on their own or the money to hire some else to develop one for them.

The I2P Global Competition is an early-stage technology commercialization plan competition hosted by Sweden’s Royal Institute of Technology. Teams compete for cash prizes and a chance to enter the University of Texas at Austin’s Texas Venture Labs Investment Competition (formerly MootCorp). Participants get feedback from the entrepreneurs, venture capitalists, engineers and service providers on the judging panels.

For more information on the I2P Global Competition go to