Kennesaw State University Department of Athletics and Fifth Third Bank announce multi-sport agreement
Submitted by tdemel on Thu, 02/14/2013 - 5:32pm
Sponsorship part of Fifth Third Bank’s Ongoing Investment in Georgia.
Kennesaw, Ga. (Feb. 14, 2013) - The Kennesaw State University Department of Athletics and Fifth Third Bank have executed a Letter-of-Intent to enter into a multi-year sponsorship arrangement, institution and bank officials announced today. Fifth Third Bank’s investment will provide significant support for the start-up of Kennesaw State’s newly announced football program, as well as improvements to KSU Stadium and other athletics programs and facilities.
“Partnerships and community engagement are extremely important to us at Kennesaw State, and we are very pleased to welcome Fifth Third Bank as our newest partner,” said Kennesaw State University President Daniel S. Papp. “We know that they are as excited about the future of our football program as we are, and the sponsorship role they have assumed will be extremely valuable in supporting not only football, but our entire athletics program.”
Under the terms of the arrangement, Fifth Third Bank will be the “Official Bank of Kennesaw State Athletics” and also will be granted naming rights to KSU Stadium. Fifth Third Bank also will receive sponsorship recognition at the KSU Convocation Center, Bailey Field and Stillwell Stadium, advertising in game programs, television and radio broadcasts and on KSUOwls.com, the Department of Athletics’ official website.
“We are thrilled to be associated with an institution such as Kennesaw State University that has similar growth plans, community commitments and values,” Randolph Koporc, EVP, President of Fifth Third Bank Georgia, said. “Fifth Third anticipates a strong and lasting relationship with KSU, and we look forward to sharing in the excitement of all that is ahead for Kennesaw State, including the kickoff of the inaugural 2015 season and having our name associated with the stadium.”
“Our sponsorship agreement with Fifth Third Bank will have a significant impact on not only the athletic department, but the entire Kennesaw State University family – our students, faculty, staff, alumni and fans," Director of Athletics Vaughn Williams said. "Fifth Third’s gift provides substantial support for starting a football program and will help transform the culture at Kennesaw State.”
Fifth Third Bank entered the Georgia market in 2008 with the acquisition of First Horizon Bank. Since that time, the employee base and branch distribution have tripled. Fifth Third opened six new locations in 2012 and now has 31 banking centers in Georgia, with plans for continued growth.
“Our expanded relationship with Kennesaw State University reflects our plans to continue growing in Cobb County, the broader Atlanta metro area and throughout the state, while supporting our communities and building our brand. “ Jennifer Castanet, Marketing Director for Fifth Third Bank Georgia, said.
Tracing its origins to the Bank of the Ohio Valley, Fifth Third Bank opened its doors in Cincinnati in 1858. In 1871, that bank was purchased by the Third National Bank. With the turn of the century came the union of the Third National Bank and the Fifth National Bank, and eventually the organization became known as "Fifth Third Bank".
About Fifth Third
Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $117 billion in assets and operates 15 affiliates with 1,325 full-service Banking Centers, including 106 Bank Mart® locations open seven days a week inside select grocery stores and 2,412 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Investment Advisors. Fifth Third also has a 33% interest in Vantiv Holding, LLC. Fifth Third is among the largest money managers in the Midwest and, as of September 30, 2012, had $300 billion in assets under care, of which it managed $26 billion for individuals, corporations and not-for-profit organizations.Investor informationandpress releasescan be viewed atwww.53.com. Fifth Third's common stock is traded on the NASDAQ® National Global Select Market under the symbol "FITB." Fifth Third Bank. Member FDIC.
Kennesaw State University is the third-largest university in Georgia, offering 80 graduate and undergraduate degrees, including doctorates in education, business and nursing, and a new Ph.D. in international conflict management. A member of the 35-unit University System of Georgia, Kennesaw State is a comprehensive, residential institution with a growing population of 24,600 students from more than 130 countries.